Senior Social Media Specialist

Beachbody

2016 - present​

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I manage content, communities, and social strategy for well-established fitness brands such as Beachbody, INSANITY and P90X, as well as new products, with communities ranging from 60k to over 1 mil. I helped launch the new program, CORE DE FORCE, driving fan acquisition and sales, and built a highly engaged social community of over 100,000 followers in less 6 months. I collaborate in strategizing and creating engaging content, including video production and editing, and seek to include newer social media tools such as Facebook Live and Instagram Stories. After taking charge of our Instagram Stories content, I was able to increase average impressions by 62%.

 

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Digital Marketing Coordinator

Gardein

​2014 - 2016

 

My primary responsibilities were managing Gardein’s social media accounts and community of nearly 200,000 followers, across Facebook, Instagram, Twitter, Pinterest, Snapchat, and Google+. Additionally, I managed email marketing and website content, including blogs and collaboration with SEO and web dev teams. I was also responsible for analytics, and updated digital marketing reports by consolidating  social media, email marketing, and the website performance into one monthly report. By strategizing content and paid social posts, I was able to increase social referrals to the website by 21%.

 

 

Production Assistant

Walden Media Production: "Chasing Mavericks"

​2011 - 2012

 

I provided office support for the large-scale film production Chasing Mavericks, including assisting with answering telephones, filing paperwork and data entry, arranging lunches, dinners, and transportation reservations, photocopying, general office administration, and distributing production paperwork, including daily production reports.

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Video Production Supervisor

UCLA Residential Television

2008 - 2010

 

I created weekly video content for UCLA’s residential television station and managed a team of production assistants, including coordinating employee schedules, production timelines, and video editing assignments. I also helped train new employees, by developing workshops and training sessions in various studio activities, including script-writing, and other technical video production skills. I helped maintain studio’s social media, including Facebook, Twitter, and YouTube.